KYIV, Nov 22 – Over a half of Ukrainians prefer buying household appliances online, and only one third of consumers buy clothes and shoes online, according to a study conducted by IPSOS and ordered by Google Ukraine.

According to the presentation of Google Ukraine held after the completion of the study, Ukrainians actively use the Internet to plan clothes and shoes shopping: 30% of shopping was made online, and 39% offline buyers used online resources for planning shopping.