KYIV, Nov 28 – Sales at Epicenter stores increased by 35.5% during the first days of the Black Friday promotion (November 22–24) compared to the same period in October, according to the company's press service.

The Black Friday campaign at Epicenter's retail locations and online store, epicentrk.ua, kicked off on November 22. The initial days of the sale demonstrated a surge in interest among Ukrainian shoppers, with discounts reaching up to 70%. Notably, sales of New Year’s items – such as Christmas trees, decorations, and toys – soared 16-fold during this period. Additionally, sales of cosmetics, gifts, textiles, and children's toys roughly doubled.