KYIV, Aug 8 – The Ukrainian media Internet advertising market expands by 32% in H1 2018, to UAH 1.09 billion, the Ukrainian Internet Association (UIA) has said.

The share of direct sales on this market over the period came to 56.13%.

The largest segment of media Internet advertising was banner advertising, which occupies 42.28% of the market. In-stream video (pre-roll, mid-roll, post-roll, pause-roll, overlay-advertisement, picture-in-pause) was - 34.94%, in-page video advertising (content-roll) - 8.18%, other non-standard solutions (pop-up and pop-up pop-ups, catfish and screen-glide formats, synchronous banners, frontlines, full-screen advertising, sound advertisement in a digital audio stream and other types) - 8.71% and sponsorship – 5.89%.